Top 5 Reference Apps Performance in Mexico, Q2 2021

The second quarter of 2021 showcased interesting performance trends for the top 5 reference apps on a unified platform in Mexico. The data, sourced from Sensor Tower, reveals trends in weekly downloads, revenue, and active users for these popular applications.

Google Translate saw a notable fluctuation in weekly downloads, peaking at around 58K in mid-April and then experiencing a gradual decline to approximately 37K by the end of June. Weekly active users remained relatively stable, fluctuating slightly around 4M throughout the quarter.

The Bible app had a steady increase in weekly downloads, starting at about 25K in late March and reaching approximately 22K by the end of June. Its weekly active users hovered around 950K, showing minor fluctuations throughout the quarter.

UDictionary Translator experienced a consistent weekly revenue increase, peaking at around $1.1K in the last week of June. Weekly downloads peaked at approximately 74K in mid-April, then gradually decreased to about 42K by the end of June. Weekly active users showed a slight decline from around 840K in mid-April to approximately 742K by the end of the quarter.

MyHeritage: Family Tree & DNA saw a significant drop in weekly revenue, starting at around $22.8K in late March and decreasing to approximately $1.7K by the end of June. Weekly downloads also declined from about 98K at the end of March to around 8K by the end of June. Weekly active users followed a similar trend, decreasing from approximately 158K to around 29K over the same period.

App CDMX had a notable peak in weekly downloads, reaching around 25K in early April, then gradually decreasing to about 9K by the end of June. Weekly active users remained relatively stable, fluctuating around 35K to 60K throughout the quarter.

For more insights on app performance trends, visit Sensor Tower.